1. Brings outside knowledge and new perspectives
One of the most detrimental aspects of having your marketing team entirely internal is that it’s very easy to fall victim to groupthink. For those of you who don’t know, groupthink is when the individuals in your team (or group) begin to put aside their own opinions and adopt the beliefs of the group. This can be harmful because you need different perspectives to simulate the different opinions of your target audience. Don’t fall victim to groupthink; grab some outside perspectives.
Some people are resistant to hiring an advertising agency because they’re unsure of the agency’s ability to understand the company’s needs. But this is exactly what advertising agencies specialize in – being able to understand and adapt. They study their clients’ needs and values inside and out, and become an extension of their marketing team to help them execute the best campaigns possible.
3. You can’t afford to hire top-level advertising talent on staff
Hiring new employees is costly, especially top-level talent. So instead of bringing them on full-time, why not borrow them? When you work with an ad agency, you have access to top-level advertising talent without having to break the bank. The best part? It’s on demand. Simply reach out whenever you have a new project and the agency will be there to assist you any way they can.
4. Brings a new set of connections
A major benefit of hiring an advertising agency is the new set of connections that come with it. Agencies already have pre-existing relationships with a variety of vendors, so they’re likely to get you the most bang for your buck. And if there is anything that the agency can’t do, you can expect them to know somebody who can. Don’t stress about how you’re going to get something done, join their network of connections.
5. Allows you to concentrate on what you do best
Advertising agencies exist for a reason – they’re full of creative professionals that know what they’re doing. By trusting them with your marketing campaigns, you’ll be able to concentrate on what you do best – whatever that may be. Don’t carry this extra weight on your shoulders. Let them carry it for you! After all, advertising is a team sport.