Tell a story. Begin by sharing a story that your audience can relate to. Each person already has their own story to tell, so connect with them in a way they can relate.
Is your goal to encourage your audience to donate to a charity? Tell them about how you got involved. Guide them on a journey that shares how the charity has impacted your life. And make it interesting! As soon as you lose their interest, you lose their attention. It’s very difficult to inspire somebody if you’ve lost his or her attention.