National Education Association Minority Teacher Recruitment PSA featuring Carlos Santana
Challenge: Recruit diverse professionals into teaching careers.
The National Education Association (NEA) with the California Teachers Association (CTA) recognized the need to better promote teaching as a profession among diverse communities. BNA Solution BNA Communications helped the NEA and CTA create and produce a targeted public service announcement promoting teaching as a career. Result On the eve of winning nine Grammy awards for his album, Supernatural, Carlos Santana thoughtfully donated his time to this important cause. |
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