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National Education Association Minority Teacher Recruitment PSA featuring Carlos Santana

NEA CTA
Challenge: Recruit diverse professionals into teaching careers.

The National Education Association (NEA) with the California Teachers Association (CTA) recognized the need to better promote teaching as a profession among diverse communities.

BNA Solution
BNA Communications helped the NEA and CTA create and produce a targeted public service announcement promoting teaching as a career.

Result
On the eve of winning nine Grammy awards for his album, Supernatural, Carlos Santana thoughtfully donated his time to this important cause.

Services provided:
  • Public relations
  • Strategic planning
  • Media buying
  • Direct mail
  • Print advertising
  • Television advertising
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