EPCOR Water
Challenge: Create a compelling, informational water quality report and water conservation brochure.
Water Quality Report How do you convey technical information to a non-technical audience? BNA Communications designed a water quality report that appeals to technical and non-technical audiences alike. Public water suppliers throughout the United States are familiar with annual water quality reports, also known as consumer confidence reports. These federally mandated reports must provide water customers with technical information on the quality of their drinking water. EPCOR Water enlisted BNA Communications to create their 2012 water quality report. Because EPCOR Water USA provides water from multiple sources to a variety of communities in Arizona and New Mexico, unique reports needed to be created for each community - 14 reports in total. BNA Solution BNA developed 14 water quality reports that were colorful, inviting and laid out in an easy-to-follow fashion. Each report provided specific data for the corresponding community while featuring consistent design and messaging across all 14 reports. Additional water-related messages enhanced the utility of this communication piece. Developed in both web- and print-friendly formats, the reports were easily accessible to all water customers. Results BNA successfully created 14 water quality reports that conveyed the information in an easy-to-follow format. In addition, BNA coordinated the printing and distribution of the report in time to meet the federally mandated deadline. Water Conservation Brochure How can you encourage a change behavior? In water-strapped Arizona, gardens may seem like a luxury, but local water provider EPCOR Water USA created life in the desert with its Paradise Valley Xeriscape Demonstration Garden. The demonstration garden features more than 7,000 drought-tolerant plants that show the public the many options for low water-use plants. EPCOR Water wanted to further encourage the public’s adoption of xeriscape landscaping beyond the demonstration garden. BNA Solution BNA developed an 8-page brochure that identified the many drought-tolerant plants found at the demonstration garden. In addition to pictures of the plants, a table laid out the names and features of all of the plants in order of their appearance in the garden. The guests were encouraged to take the brochure with them through the garden and mark the plants that they would like to include in their personal gardens. Results The brochures were distributed to guests and proved to be a useful tool for visitors wanting to create their own xeriscape garden. |
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