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Anheuser-Busch Real Estate

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From 1983 to 1996, we served as strategic counsel to Anheuser-Busch, its trade association The Beer Institute, and created a national consumer support organization: Beer Drinkers of America. Total billings for the account (including its affiliated organizations but excluding political campaigns) exceeded $20 million. In collaboration with other public relations and advertising agencies, we created and executed outreach programs on public affairs matters through a network of 700 independent beer distributors throughout America.
  • Created national newspaper advertising and direct mail programs focused on more than 30 target markets.
  • Helped the company refine and expand its "Know When to Say When" responsible drinking campaign.
  • Created public service and advocacy television commercials.
  • Launched the company’s first national public affairs opinion research program.
  • Provided political strategy recommendations for legislative affairs nationally and in more than a dozen states on a variety of issues related to alcohol beverage issues.
  • Created and managed a 32-state consumer outreach program, “Beer Drinkers of America” with a five-year budget in excess of $15 million, including direct mail, collateral materials, and a quarterly full-color magazine with circulation of 140,000.
  • Developed seven-state research program, managed focus groups and developed recommendations to help Anheuser-Busch retool their “Know When to Say When” advertising promoting responsible drinking.
  • Helped craft a communications strategy and direct mail project in support of annexation of land to the City of Ft. Collins, enabling construction of a new brewery.
  • Forged a partnership between Anheuser-Busch, Inc. and the Professional Association of Dive Instructors (PADI); wrote published and nationally distributed pamphlet, "Deep Thoughts about Drinking and Diving."


















 


Services provided:
  • Print ads
  • TV ads
  • Opinion research
  • Direct mail
  • Public opinion

(619) 269-7415  3143 Fourth Avenue, San Diego, CA 92103 ​
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