Challenge: Engage more Americans in the effort to improve the lives of people with disabilities.
The American Association of People with Disabilities (AAPD) wanted to celebrate the 20th Anniversary of the Americans with Disabilities Act with a media campaign that would facilitate awareness and encourage Americans to do more to support the lives of people with disabilities.
BNA partnered with AAPD and the Ad Council to develop the compelling script used by President Obama in radio and television PSAs.
Millions of Americans heard directly from their President about the importance of supporting the lives of American’s with disabilities and visiting disability.gov to learn about ways they can help.
Listen to the AAPD 30 second radio spot